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NEW YORK, November 1, 2000 - Pure Energy Corporation, a renewable fuels and chemical company, is pleased to announce that Mr. Irshad Ahmed has been promoted to President and acting Chief Executive Officer. Mr. Ahmed joined Pure Energy in 1997 as Vice President and Chief Science Officer and has successfully developed the Company's breakthrough technology and product platforms. Prior to joining Pure Energy Corp., Mr. Ahmed was Director of Renewable Energy and Biotechnology for the international management-consulting firm of Booz Allen & Hamilton, Inc.

"Irshad Ahmed has led Pure Energy's global vision and has established our company as the leading force with in the bioenergy industry in the United States. Under his leadership, I am confident Pure Energy will continue to add to its product pipeline and develop key global strategic partnerships," said Scott Dunlop, Vice Chairman and Co-Founder of Pure Energy Corporation. Mr. Ahmed has over 15 years of experience in researching and developing renewable energy technologies, designing nation's alternative energy strategy and environmental management systems. His contribution in both the public and private sector has integrated advances in novel renewable energy technologies with coherent public policy initiatives to encourage increased domestic production and use of bio-based fuels, chemicals and industrial materials. Among many inventions, Mr. Ahmed's work at Pure Energy includes the creation of a new fuel category, oxydiesel--a cleaner burning blend of renewable ethanol and regular diesel created with the help of Pure Energy's proprietary additive system Puranol”. Horst Geicke, Chairman of the Board said, "Mr. Ahmed's understanding of global energy issues combined with his demonstrated technical knowledge of renewable energy technologies and his management skills will help Pure Energy make a smooth transition from a domestic to a global leader with in the bioenergy industry."

Author of numerous books and over 100 scientific and business publications, Mr. Ahmed holds a BS (with distinction) in Chemical Engineering from Osmania University, Hyderabad, India, and has advanced degrees in Chemical, Agricultural, and Biological Engineering from Cornell University and the University of New Hampshire. Mr. Ahmed has received executive management education from Harvard Business School.

Pure Energy Corporation, with offices in New York and California, is a private company that develops and commercializes technology for new fuels, fuel additives and chemicals by working with established industry partners. It is a leader in research and development with demonstrations programs across the country. For more information, contact Pure Energy Corporation at One World Trade Center, Suite 5301, New York, NY 10048, or visit their Web site at -www.pure-energy.com.

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