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Federal Government Designation for Pure Energy Big Boost for High Tech "Alternative Fuel" P-Series is "Tomorrow's Fuel for Today's Car"

New York, July, 28 - Pure Energy Corporation, a developer of biomass fuel products and production systems, learned today that the Company's P-Series motor fuel was proposed to be designated as an "Alternative Fuel" by the U. S. Department of Energy. A Notice of Proposed Rulemaking was published in the Federal Register this morning paving the way for the alternative fuel designation later this year. P-series is a non-petroleum fuel made substantially from renewable biomass, such as, waste paper, wood waste and agricultural waste. Use of the fuel, which is as much as 70 percent renewable, will create fewer greenhouse gases, lower tail pipe emissions and reduce dependence on foreign oil.

"This is another major milestone for Pure Energy," said Rick Andlinger, President and CEO of Pure Energy. "It is a strong signal that P-Series is viable and ready for the market. We expect the process to move forward and I anticipate final designation later this year," Andlinger said. The Notice of Proposed Rulemaking is the last step before the DOE formally recognizes P-Series as an Alternative Fuel.

The Energy Policy Act of 1992 initiated a shift to non-petroleum, domestically produced cleaner burning fuels. Federal, state and fuel provider vehicle fleets, as well as some of those in the private sector, will eventually transition to alternative fuel vehicles (AFVs). P-Series is designed to service the estimated 10 billion gallon per year U.S. fleet market, that by federal mandate is required to use an increasing proportion of AFV's, and the nascent consumer AFV market.

"P-Series doesn't require Detroit to develop something new. Our fuel works with current flexible fuel vehicle engine technology. Several hundred thousand such vehicles are produced annually including sedans, minivans and light duty trucks. Simply put, it is tomorrow's fuel for today's car," Andlinger added.

"With our nation's increasing reliance on imported oil it is important that we develop and use clean, domestic, renewable alternative fuels such as the P-Series fuels," said Dan Reicher, Assistant Secretary for Energy Efficiency and Renewable Energy. "P-Series fuels have the potential to displace approximately one billion gallons of gasoline by 2005. This will help the United States cut pollution from automobiles and reduce carbon equivalent greenhouse gas emissions."

P-Series is precisely what backers of EPACT had foreseen. It is biodegradable, offers measurably better performance characteristics and it can be made and sold for about the same price as conventional gasoline. Just as important, as a liquid P-Series works with the existing infrastructure.

P-Series is patented and was developed at Princeton University in research sponsored by Pure Energy. The fuel has been successfully tested in commercially available Ford and Chrysler flexible fuel vehicles. Pure Energy holds the exclusive worldwide rights for P-Series.

Pure Energy Corporation, with offices in New York, NY and Orange County, California, is a privately funded company that engineers breakthrough fuels, chemicals and production processes using cellulosic biomass. The Company is dedicated to developing cost competitive products that use existing distribution infrastructure. The Company's products aim to be environmentally sound and some are designed to be compatible with the guidelines set forth by the Clean Air Act of 1990 and the Energy Policy Act of 1992. For more information about P-Series, other fuel products and Pure Energy Corporation, visit the Pure Energy web site at www.pure-energy.com.

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